Reactive PR.
When a trend breaks or a journalist goes hunting for a source, we move fast. Newsjacking, expert commentary, and data drops that attach your brand to the moment while the story is still hot.
Digital PR & AI Visibility
Be the brand journalists quote and AI recommends. Sourced PR turns your data and your story into earned coverage that builds real authority, gets you cited by Google and AI, and shows up in your numbers.
Book a callA senior team, powered by Attention Optimization (opens in a new window).
Coverage used to be about awareness. Now it decides who gets recommended.
Your customers used to scroll a page of links. Now they ask Google's AI and ChatGPT who is best for this, and act on the answer. Those answers are built from what trusted third parties say about you: the articles, the data, the mentions. If you are not in the sources, you are not in the answer. Digital PR is how you get into the sources.
We build the coverage that authority and AI are made of.
Most PR sells you impressions. We build assets that keep working: original data studies from your own numbers, expert commentary that lands in the publications your buyers trust, and owned content and podcast features when journalists are the wrong route. Every piece is designed to earn links, mentions, and citations that compound.
How Sourced PR earns coverage
Sourced PR builds brands through earned media. We watch for the opening, then use three proven methods and a relationship-first outreach process to turn it into coverage.
Reactive coverage goes to whoever answers first. We monitor journalist request feeds, breaking news, search trends, and category chatter every day, then flag the openings worth a same-day pitch.
Data-driven headlines.
We turn your data into stories journalists actually want to run. Original surveys, trends, and numbers, shaped into the kind of headline an editor cannot ignore.
Organic stats pages.
The web is full of statistics people cite but cannot properly source. We build the credible, well-sourced home for the numbers in your category, so it becomes the page others link to, earning organic coverage over time.
Real placements, named publications.
Coverage in high-authority, category-relevant outlets. We show you the outlet, the link, and the reach. No vanity metrics.
Your data, turned into stories.
One dataset becomes a season of coverage. We mine your platform for the trends journalists actually want to write about.
Measured to the outcome.
Not just that you got covered. We track referral traffic, branded search lift, and whether AI is citing you, in a plain-English monthly report.
Built for your world.
We work in food, hospitality, and local marketplaces. You will not spend the first month explaining your business to us.
How we work together
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Map where you stand.
We baseline how your category gets recommended across Google and AI today, and where you are invisible.
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Earn the coverage.
We build one flagship data story and a steady stream of commentary and placements, run by senior people, not juniors.
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Learn from what moved.
Every month you see what changed: new placements, new citations, branded search, and traffic. As the platforms shift, we adapt.
Made for food, hospitality, and local marketplaces.
Multi-location restaurants and hospitality brands. Food and events marketplaces and directories sitting on data they have never used. Local service businesses that deserve to be the recommended answer in their city. If you have a story or a number worth telling, we can get it told.
Results
Running a small business in Williston, North Dakota, I never expected to see my name in publications like Simply Recipes and Southern Living. But that's exactly what happened.
The PR team landed a feature in Simply Recipes, a site with over 4 million visitors a month, where I was quoted as an expert alongside butchers and chefs from across the country. That single article included a link to Cooks On Main (opens in a new window) and got syndicated to both AOL and Yahoo. I remember opening the email with the links and just thinking, 'That is amazing!!!'
What I appreciate most is how hands-off the process was for me. Every pitch came fully drafted and ready to review. I could quickly approve what I liked, flag what didn't fit, and move on with my day. As a small business owner who buys local and takes pride in how we're represented, that mattered. When something didn't align with our values, they respected it immediately with no pushback.
The outreach was consistent and targeted at real, high-quality publications. We're talking Parade, HuffPost, Kiplinger, Chef's Pencil, which are names that actually mean something in our space.
If you're a small business wondering whether PR like this is within reach, I can tell you from experience: it is. Cooks On Main (opens in a new window) is a single-location shop in a small town, and we ended up featured in publications I'd have thought were out of our league.
Senior people. One accountable team.
Sourced PR is a service of Attention Optimization (opens in a new window), run by two hands-on practitioners with a combined 46 years in search, content, and PR. You work directly with the people doing the work. Never a junior. Never a template. Month to month, because you stay when it works.