What Digital PR Costs for a Local Business
Why digital PR pricing varies so widely, and how to evaluate a quote instead of just reacting to it.
August 13, 2026
Sourced PR
The Source Files
Field-tested thinking on digital PR and AI visibility for food, hospitality, and local brands.
How AI Answer Engines Decide Which Local Brands to Recommend
A look at the public research on how answer engines weigh third-party sources when naming a local business.
Read the articlePress Release Examples and Free Templates
Five common restaurant news types, what makes each land, and two ready-to-use release templates.
July 23, 2026
How to Write a Press Release Journalists Actually Open
Lead with the fact a reader would care about, not the feeling your business has about itself.
July 13, 2026
How to Pitch Local Food and Travel Journalists
Research, a one-line lead, and a low-friction ask, aimed at a shrinking pool of local journalists.
June 24, 2026
How to Get Your Business Into Local Best-of Lists
Best-of placements are a relationship and timing problem, not something better SEO can solve.
May 27, 2026
Why Public Relations Matters in the Hotel Industry
Guests do not book a hotel because of what it says about itself. They book because of what other people, and increasingly AI, say about it. Here is why public relations has quietly become one of the biggest levers behind who gets found and filled.
May 12, 2026