How to Pitch Local Food and Travel Journalists
Research, a one-line lead, and a low-friction ask, aimed at a shrinking pool of local journalists.
June 24, 2026
Sourced PR
The Source Files
Field-tested thinking on digital PR and AI visibility for food, hospitality, and local brands.
Why Public Relations Matters in the Hotel Industry
Guests do not book a hotel because of what it says about itself. They book because of what other people, and increasingly AI, say about it. Here is why public relations has quietly become one of the biggest levers behind who gets found and filled.
May 12, 2026
How Reviews Drive Both Bookings and AI Answers
Why a thin or stale review presence now costs a hospitality brand twice: with guests and with AI systems.
March 20, 2026
How Restaurants and Hotels Get Recommended by AI
Four practical steps for building the earned coverage AI systems draw on when naming a place to eat or stay.
March 4, 2026
Agency, In-House, or DIY: Should a Small Hospitality Brand Hire a PR Firm?
A framework for weighing time, existing press relationships, and timeline before choosing DIY, an in-house hire, or an agency.
November 11, 2025