What Digital PR Costs for a Local Business
Why digital PR pricing varies so widely, and how to evaluate a quote instead of just reacting to it.
August 13, 2026
Sourced PR
The Source Files
Field-tested thinking on digital PR and AI visibility for food, hospitality, and local brands.
Why Public Relations Matters in the Hotel Industry
Guests do not book a hotel because of what it says about itself. They book because of what other people, and increasingly AI, say about it. Here is why public relations has quietly become one of the biggest levers behind who gets found and filled.
May 12, 2026
How to Choose a Digital PR Agency
Three checks that separate an agency that can prove its work from one that is just confident.
April 21, 2026
Digital PR for Restaurants: A Plain-English Guide
What digital PR actually involves for a restaurant, and why it now matters more than a bigger ad budget.
January 9, 2026
Digital PR for Food Marketplaces and Directories
How a marketplace can turn its own operational data into local press coverage on a repeatable schedule.
December 15, 2025
Agency, In-House, or DIY: Should a Small Hospitality Brand Hire a PR Firm?
A framework for weighing time, existing press relationships, and timeline before choosing DIY, an in-house hire, or an agency.
November 11, 2025